FIREROSE made a notable appearance at Vaper Expo UK 2026, held from 8–10 May at the NEC Birmingham, and drew large crowds of visitors throughout the exhibition. It showcased an exciting lineup of new products alongside its well-regarded classics.

As a flagship product for the first half of the year, RAYO impresses on both design and functionality. Its compact, rounded shell makes it comfortable to grip. The transparent pod matches the metal shell well and also gives users a clear view of the liquid level. Its engine lights decorate the device perfectly and can show in different dynamic effects.

RAYO adopts the 3.0 generation ceramic core and ensures a great performance of liquid interpretation. It also enhances the sweetness, smoothness, and aroma. Despite its compact body, the R&D team tried their best to optimize the internal structure and equipped it with a built-in 800mAh battery to ensure reliable daily use. RAYO is currently available across the UK market, bringing more than 30 remarkable flavours to the shelf, which can satisfy both local vapers and other users in the UK.

PumpUp also made its debut at the expo. It is a compliant 0+10ml refillable pod system, both the battery and container are detachable. Unlike some other products on the market, PumpUp can automatically pumps e-liquid into the pod once the refilling container is installed. No inversion is required for use, delivering exceptional convenience. The 800 mAh built-in battery and the digital display guarantee a reassuring user experience.
The FINEO open-system series also received attention, as a differentiated upgrade product, FINEO PRO showed up and opened the trail to some visitors for a limited time.
Beyond the new launches, FIREROSE also showcased its established range of e-liquids and open-system devices. The e-liquid continues to underpin its strong market reputation with consistent quality.